The most popular and largest trade fairs & exhibitions in Europe
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Intro
Especially Western Europe, and in particular Germany, is known for its trade fairs. There is undoubtedly a major trade fair in your sector in the Western part of Europe.
While they are fairs for a specific sector, they can still be very large. And being large can be approached from different angles:
– the number of visitors
– the number of exhibitors
– the exhibition area
By number of visitors
The west of Europe is the place of many well-known conferences and trade shows, especially our neighboring country Germany is renowned worldwide for its large and high-quality trade shows.
These fairs provide tons of opportunities for Chinese companies that want to set foot in Europe. Some organizations even provide benefits, additional services and support to overseas participants. The events provide endless opportunities to present tangible products, get to know quality face-to-face, etc.
Please note, unlike many Chinese trade shows (such as the Canton Fair in Guangzhou), most European trade shows are not intended to immediately conclude contracts. Or it should be at specialized sector fairs, such as a fair for fairground articles where everything is bought once a year.
The trade shows & exhibitions serve for exposure and branding of the brand, showing services or products and especially making contacts. The main aim of the participation in Europe should be to establish high-quality contacts and inform them as well as possible. Later, not during the fair, people will think about (buying) your products or services and make contact again.It is important to ask for business cards and send them a summary of your conversation or introduction to your company.
By number of exhibitors
As soon as the decision has been made to participate, you make a script. In it you put some milestone dates and what you concretely and what steps you take in preparation for the fair.
Set goals. What do you want to achieve with the trade show (sales, general exposure, lead gathering) and determine numbers for that. You can determine worst, average and best case numbers and it is up to the exhibitors to get the best possible numbers.
Don’t forget to evaluate the performance afterwards.
One of the most important steps is devising a concept.
What you don’t want is just standing between 3 walls with some flyers and a roll banner, waiting for interested parties to come and ask for info.
Think about how you will creatively approach the European consumer, and how you will be noticed among your competitors.
After determining a concept, it must be worked out. In case a booth needs to be made then you need to find a booth designer and booth builder in time.
make checklists of what needs to be sent, what needs to be taken along, what needs to be arranged.
Send us a message, we’ll send you templates.
By exhibition area
10times, Tradefairdates and Eventseye are good websites to find a convention, trade fair or exhibition in your sector.
Check with sector federations which events are important and interesting.
In some cases, the government (local or otherwise) helps pay for attendance and other costs.
Find the event on social media and see what other attendees are saying or undertaking regarding the event.
You can invite your booth visitors to your social media page(s) at the moment. Clearly present QR codes on your exhibition floor that link to your social media.
Be sure to use hashtags when you can on social media. Before, during or after the event, a lot of people will search on the official hashtags and you will get more exposure that way.
Collecting contact information is most important, but follow-up should not be forgotten either.
We are here to make your trade fair participation a success. Feel free to contact us to find out how we can help you with your European trade fair participation.
