It is tempting to work your way forward on a successful product. Partly rightly so, but be careful not to strategically copy your successes.
Perhaps the best-known example is Samsung’s Galaxy brand. Samsung developed a premium product, full of innovation and quality. Of course, this device came with a high selling price.
After achieving unmatched sales results, Samsung decided to call just about all future devices Galaxy. Out of expediency.
The problem with this strategy, or just lack of strategy, is that you undermine the premium character of the brand.
Today you buy Galaxy devices at a fraction of the galactic prices of yesteryear.